Price-cutting not on agenda as THAI seeks turnaround in fortunes

THAI will avoid a heavy price-cutting strategy to be competitive next year but will instead focus on building a solid customer base and tap specific segments, airline president Sumeth Damrongchaitham said. The carrier will continue to recruit stronger marketing partners, he added. He estimated that the aviation industry would continue to experience intense competition next year. THAI will continue with its transformation plan next year, which includes focusing on earning ancillary revenue, creating satisfactory customer experiences and effective human resource management. THAI will cooperate with the Tourism Authority of Thailand to hold a joint marketing campaign in order to boost in-bound tourism and increase national revenue. <br/>