EasyJet decides there’s still life left in the package holiday business
EasyJet is set to step into the void created by the collapse of Thomas Cook and reveal details of the launch before Christmas of its own package holiday business. Weeks after the failure of Thomas Cook, EasyJet is to reveal plans to relaunch its own holidays subsidiary next week. Its move into packaged holidays is the fruition of a plan set in motion soon after Johan Lundgren became the airline’s CE nearly 2 years ago. Reworking its existing offering as a package holiday subsidiary puts EasyJet on the other side of the argument put forward by Michael O’Leary, Ryanair’s CE, who said that the collapse of Thomas Cook showed that the age of the package holiday was dead. Lundgren is understood to believe that a holiday subsidiary will become a “super-ancillary” revenue-raiser for EasyJet. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-11-20/unaligned/easyjet-decides-there2019s-still-life-left-in-the-package-holiday-business
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EasyJet decides there’s still life left in the package holiday business
EasyJet is set to step into the void created by the collapse of Thomas Cook and reveal details of the launch before Christmas of its own package holiday business. Weeks after the failure of Thomas Cook, EasyJet is to reveal plans to relaunch its own holidays subsidiary next week. Its move into packaged holidays is the fruition of a plan set in motion soon after Johan Lundgren became the airline’s CE nearly 2 years ago. Reworking its existing offering as a package holiday subsidiary puts EasyJet on the other side of the argument put forward by Michael O’Leary, Ryanair’s CE, who said that the collapse of Thomas Cook showed that the age of the package holiday was dead. Lundgren is understood to believe that a holiday subsidiary will become a “super-ancillary” revenue-raiser for EasyJet. <br/>