Boeing can’t fly its 737 Max, but it’s ready to sell its safety

Since Boeing’s 737 Max jet was grounded in March, a question has loomed for the company: Would passengers be too scared to fly on the plane once it returned to the air? It turns out that even as Boeing continues to work on technical fixes to the plane, it has repeatedly surveyed thousands of passengers around the world to try to find out the answer. The latest results, from this month, found that 40% of regular fliers said they would be unwilling to fly on the Max. So, in a series of conference calls with airlines and in 40 pages of presentation materials, Boeing laid out strategies for airlines to help win back the public’s trust and convince travellers that the plane is safe. The calls and documents underscore the enormous challenges Boeing faces in the coming months as it tries to restore its reputation. <br/>