Boeing customer says 'damaged' MAX brand should be dropped
The chairman of Air Lease, which has 150 of Boeing's grounded 737 MAX jet on order, has called on the manufacturer to drop the "damaged" MAX brand to avoid it undermining the plane's value. The comments by Steven Udvar-Hazy, one of the founders of the airplane leasing industry which finances around half of the world's passenger fleet, echoed a call by US president Donald Trump in April last year to "rebrand" its 737 MAX jetliner. "We've asked Boeing to get rid of that word MAX," Udvar-Hazy said Monday. "The MAX brand is damaged and there is really no reason for it," he added. Airlines are still trying to gauge passengers' reluctance to fly on the MAX, and how long this will last, Udvar-Hazy said. "Will it be 2 months, will it be 6 months, will it be different in different parts of the world?" <br/>
https://portal.staralliance.com/cms/news/hot-topics/2020-01-22/general/boeing-customer-says-damaged-max-brand-should-be-dropped
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Boeing customer says 'damaged' MAX brand should be dropped
The chairman of Air Lease, which has 150 of Boeing's grounded 737 MAX jet on order, has called on the manufacturer to drop the "damaged" MAX brand to avoid it undermining the plane's value. The comments by Steven Udvar-Hazy, one of the founders of the airplane leasing industry which finances around half of the world's passenger fleet, echoed a call by US president Donald Trump in April last year to "rebrand" its 737 MAX jetliner. "We've asked Boeing to get rid of that word MAX," Udvar-Hazy said Monday. "The MAX brand is damaged and there is really no reason for it," he added. Airlines are still trying to gauge passengers' reluctance to fly on the MAX, and how long this will last, Udvar-Hazy said. "Will it be 2 months, will it be 6 months, will it be different in different parts of the world?" <br/>
