Bomb alert in Copenhagen over controversial SAS ad campaign

A popular street in the centre of Copenhagen was shut down for several hours by police over a bomb threat targeting an advertising company that authored a controversial campaign for SAS. The police were alerted by &Co., the company behind the airline’s ads, which according to Danish media reports had received the threat via email. Police searched a few buildings but no explosive was found, according to Danish broadcaster TV2. SAS has faced a backlash in social media after the airing of a commercial that seeks to encourage the locals to travel by challenging the received wisdom of what is actually Scandinavian. According to Danish broadcaster DR, the criticisms originated from online forums typically frequented by right-wing nationalists. Regional rival Norwegian Air was quick to react to the controversy by publishing an image on Facebook of a cheese slicer, which the Norwegians are positive they invented.<br/>