Ryanair to slash fares by half in flight price war

Ryanair has announced plans to slash fares in half to lure passengers from rivals. Boss Michael O'Leary said he was prepared to operate at a loss over the next year to recover bookings lost during the pandemic. The CE has declared a price war by launching a "pile them high, sell them cheap" sale including flight routes left empty by other airlines. The aggressive recovery plan is a bold attempt to attract nervous customers after 99% of flights were grounded in March. Around 1,000 Ryanair flights per day will resume on 1 July, some 40% of its usual capacity. The price "dump" is aimed at families hoping for a European getaway this summer. O'Leary said he aims to negotiate with airports and aerospace giant Boeing to secure big savings on landing fees and orders for new planes. <br/>
Yahoo Finance UK
https://uk.finance.yahoo.com/news/coronavirus-ryanair-to-slash-fares-by-half-in-flight-price-war-152504145.html
5/31/20