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Taiwan passes proposal to rebrand China Airlines

Taiwan's Parliament passed a proposal yesterday to rebrand the island's largest airline to avoid confusion with carriers on the Chinese mainland. China Airlines (CAL) is frequently mistaken for Air China - the mainland's national carrier - and there have long been calls to rename it or make it more clearly Taiwanese. But the movement has received fresh impetus during the coronavirus pandemic, which Taiwan has successfully tackled. The self-ruled island has sent medical aid overseas as a diplomatic gesture of goodwill, often on CAL aircraft, sparking some public confusion abroad over where the shipments had come from. Lawmakers Wednesday approved a proposal asking the Transport Ministry to come up with both short-and long-term rebranding plans for the carrier, which is partly government-owned. "The ministry should make CAL more identifiable internationally with Taiwanese images to protect Taiwan's national interests, as overseas it is mistaken for a Chinese airline," Parliament Speaker Yu Shyi-kun said while reading out the proposal. Some critics warn that renaming the airline might provoke China - especially if specific references to Taiwan are added. Beijing views Taiwan as its territory. The name China Airlines is a throwback to the aftermath of the Chinese Civil War, when defeated Kuomintang (KMT) nationalists fled to Taiwan. Their Republic of China - Taiwan's official name - set itself up as a rival to the People's Republic of China. During the authoritarian KMT era, many Taiwanese companies often had the words "China" or "Chinese" in their names.<br/>