Singapore Airlines launches academy offering service and operations training to external firms

SIA announced Tuesday it had established a new arm that would offer training programmes for external businesses and organisations in the broad areas of service excellence, operational excellence, organisational innovation and digital transformation. The Singapore Airlines Academy will leverage the "wide range of globally recognised skills and competencies that exists within SIA, which have enabled the airline to establish a pre-eminent position in a highly competitive industry", the national carrier said. "It will also tap on the decades of experience that has been accumulated by SIA staff," it added. Among the programmes offered are Service Mindfulness and Awareness, Effective Communication and Professional Image, which targets frontline staff and covers topics such as practising appropriate self-grooming techniques. Training packages will be customisable to meet the requirements of individual companies and organisations. The courses will be conducted by SIA trainers, who are certified instructors and facilitators with practical frontline experience, said the airline. “SIA receives many requests from organisations wanting to know how we have attained our reputation for industry-leading service and operational excellence, and to better understand how we achieved our successful digital transformation," said Vanessa Ng, senior vice-president for human resources.<br/>