Ryanair forced to pull controversial ‘jab and go’ ad cam

Ryanair has been forced to pull its controversial “jab and go” advertising campaign after a ruling from the Advertising Standards Authority (ASA). The airline called the ruling “baseless” and said it “disagrees” with the ASA’s decision, although it will comply and retract the ads. The campaign was launched by Europe’s biggest low-cost carrier over the Christmas period, with a TV advert first airing on Boxing Day. Featuring a small bottle labelled “vaccine” and a syringe, the advert told the public: “Covid vaccines are coming so book your Easter and summer holidays today with Ryanair. “One million seats on sale from GBP19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more so you could jab and go.” The ASA said it received more than 1,600 complaints about the advert, including that it was misleading to suggest the vaccine would be rolled out by the spring and that travel restrictions would be over. Consumers also complained that the advert trivialised the pandemic’s impact on society.<br/>