United begins global creative review

United is conducting a closed global review of its creative business. Dentsumcgarrybowen, formerly Mcgarrybowen, is the incumbent. The agency has been invited to participate. The move comes as United, like its competitors, suffers from massive dips in travel due to Covid-19. Scott Kirby, the airline’s CEO, wants to make Covid-19 vaccines mandatory for the company’s employees. In May, United partnered with Clorox on a “CleanPlus” program that the company said seeks to redefine its “cleaning and disinfection procedures.” The partnership also involves input from the Cleveland Clinic. “The last year represents the most sustained, seismic disruption in the history of commercial aviation. Throughout the pandemic, United has been at the forefront of the industry in delivering on safety, innovation and customer experience,” a spokesperson said. “Now, as vaccine distribution picks up across the US and around the world, we are focused on positioning the airline for a strong recovery that will allow United to fulfill our potential and emerge as the global leader in aviation,” the spokesperson continued. “As part of that, we are reviewing many of our critical partner relationships, including our creative agency, which will be key to helping us build an enduring creative platform that continues to strengthen our brand narrative.”<br/>