BA premium-economy roll-out plays well for recovery phase: Doyle

BA CE Sean Doyle believes the increased mix of premium-economy seating in its capacity is well timed to cater for the likely slower pick-up in business traffic during the pandemic recovery phase. The carrier has been undertaking a cabin reconfiguration which includes stepping up its new premium-economy and business-class offerings. Doyle said: ”We are increasing the number of seats that are available for sale in World Traveller Plus materially and I think that plays well for the development of the market over the next couple of years. We do anticipate corporate travel will lag other segments like VFR and leisure, and World Traveller Plus is a very strong leisure product. So I think things like the retirement of the 747 has actually accelerated the development of that product mix and I think it works very well with the trajectory of recovery we anticipate.”<br/>
FlightGlobal
https://www.flightglobal.com/strategy/ba-premium-economy-roll-out-plays-well-for-recovery-phase-doyle/142645.article
2/26/21