Breeze plans summer launch of flights and ‘super app’: Neeleman

Breeze Airways’ co-founder and CE David Neeleman expects his new Salt Lake City-based low-cost airline will be operating flights before this summer, in the process acclimating travellers to an app-centred customer experience. Breeze, which will fly nonstop routes between underserved and as yet undisclosed small and midsize US cities, has been conceived as an Amazon of the skies. Interaction with the airline will be managed primarily through a “super app”. Breeze customers will be able to book, upgrade, change and cancel flights as if they were ordering and returning products on Amazon or reserving cars on Uber. Further iterations will enable customers to use the app to book hotel rooms, rent cars and order food while in-flight. Breeze would receive a cut of the profits from all products purchased through its app.<br/>