Star Alliance to establish Center of Excellence in Singapore (media release)

Star Alliance will establish a management office in the city state of Singapore later this year. This was a decision taken by its Chief Executive Board, comprising the CEOs of its 26 member airlines, who considered a new centre of excellence to be an important dimension of positioning the Alliance to deliver on its post-Coronavirus strategy, and for it to remain innovative, resilient and nimble. All businesses are reimagining a post-pandemic world fundamentally changed by COVID-19, and the associated disruption to global networks, economies, and the livelihoods of many. A consequence of the world’s reaction to COVID-19 has been the destabilizing effect it has had on aviation. This decision to future-proof the Alliance was made against this backdrop. Effectively, Star Alliance will maintain two centres of excellence internationally, in keeping with the global character of the Alliance. The Singapore office will complement the long-standing office in Frankfurt, Germany and will focus on progressing its strategy in digital customer experience. <br/>