Former Spirit chief takes vice-chairman role at India’s GoAir

Former Spirit Airlines CE Ben Baldanza is to become vice-chairman of Indian carrier GoAir as it looks to strengthen its senior management and develop its ultra-low-cost model. Baldanza, who led budget carrier Spirit for a decade until the end of 2015, has been working as an advisor to GoAir since 2018 and became a director of the airline the following year. GoAir says Baldanza’s appointment is the first move following a board meeting that agreed plans on the next phase of the carrier’s growth. ”Amongst other initiatives, a key element of this plan, forged over weeks of discussions and consultation, was to further strengthen the management of the company by bringing on-board proven industry professionals, a strategy that has worked well for the group in its other ventures including Britannia,” the airline says. During Baldanza’s tenure, Spirit grew rapidly after positioning itself as an ultra-low-cost carrier and completed an IPO in 2011.<br/>
FlightGlobal
https://www.flightglobal.com/strategy/former-spirit-chief-takes-vice-chairman-role-at-indias-goair/142998.article
3/23/21