JetBlue wants travelers to book hotels, vacation homes and theme park tickets with the airline
JetBlue Airways wants customers to book more than flights. The New York-based airline on Thursday launched a new site, Paisly, that offers travelers hotel rooms, car rentals and other add-ons, like tickets to theme parks. The carrier will continue to offer packaged trips under JetBlue Vacations, a similar product offered by rivals like Delta, American and United, but the new site will give the option of adding on other activities or lodging later. JetBlue is also planning to offer home rentals through partnerships with property managers, said Andres Barry, president of JetBlue Travel Products. The carrier is also planning to expand lodging and other offerings as it adds new cities to its network, like London. “We know there’s a segment of customers who are not interested in buying their entire trip all at once before travel,” Barry said. Last-minute trips have become more common during the Covid-19 pandemic as travelers navigate ever-changing travel restrictions, closures and infection rates.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2021-03-26/unaligned/jetblue-wants-travelers-to-book-hotels-vacation-homes-and-theme-park-tickets-with-the-airline
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JetBlue wants travelers to book hotels, vacation homes and theme park tickets with the airline
JetBlue Airways wants customers to book more than flights. The New York-based airline on Thursday launched a new site, Paisly, that offers travelers hotel rooms, car rentals and other add-ons, like tickets to theme parks. The carrier will continue to offer packaged trips under JetBlue Vacations, a similar product offered by rivals like Delta, American and United, but the new site will give the option of adding on other activities or lodging later. JetBlue is also planning to offer home rentals through partnerships with property managers, said Andres Barry, president of JetBlue Travel Products. The carrier is also planning to expand lodging and other offerings as it adds new cities to its network, like London. “We know there’s a segment of customers who are not interested in buying their entire trip all at once before travel,” Barry said. Last-minute trips have become more common during the Covid-19 pandemic as travelers navigate ever-changing travel restrictions, closures and infection rates.<br/>