New Indonesian low-cost carrier Super Air Jet to focus on millennial travellers

Indonesian low-cost start-up airline Super Air Jet aims to begin flying soon with a business model focused on tech-obsessed millennials with a propensity to travel, the carrier’s CE, Ari Azhari, said Monday. Industry sources said the airline has links to Indonesia’s biggest airline group, Lion Air Group, though the nature of any ownership overlap is unknown. Azhari had been the general manager of Lion Air Group and the statement on Super Air Jet’s launch was provided to Reuters by Lion Air’s spokesman. Super Air Jet, which is in the process of obtaining a license to fly, will start with 180-seat Airbus SE A320 planes focused on domestic routes before a later international expansion, Azhari said. “Super Air Jet was founded on the basis of optimism that market opportunities especially for domestic flights in Indonesia still exist and are wide open,” he said. “There is very strong demand from the community for air travel today, especially from millennials.” He did not provide further details on how the brand would be distinguished from Lion Air, also a low-cost carrier. Super Air Jet said its inaugural flight was scheduled for the “near future”.<br/>