SIA ranked most recommended brand in S'pore, ahead of Uniqlo and Amazon Prime: YouGov study

Singapore Airlines has been ranked the top brand that people in Singapore would recommend to their friends and colleagues, according to a recent study. The flag carrier came ahead of several other international brands, including Japanese clothing retailer Uniqlo, which ranked second, and third-placer Amazon Prime. Streaming service Netflix came in fourth and e-commerce platform Shopee came in fifth. The study by British-based independent research firm YouGov measured the percentage of a brand's customers who would recommend it to a friend or colleague, taking into account metrics such as advertising awareness and customer satisfaction. Data from June 1 last year to May 31 was used. YouGov said factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend a brand or not. SIA's vice-president of public affairs Siva Govindasamy said: "We are very proud of this recognition, which comes as we gradually restore services amid the debilitating impact of the pandemic on our business."<br/>