Green costs to push up travel prices but demand to stay - Britain's Jet2

The boss of British airline Jet2 expects ticket prices to rise because of environmental demands but believes travel demand will stay robust as consumers prioritise holidays and find alternative ways to live a greener life. After COVID-19 brought many airlines to the brink, the industry has refocused on an even bigger risk: climate change and an expected barrage of environmental taxes, legislation and new related costs over the next decade. "I think a lot of things in life are going to become more expensive and we've got to accept that that will be the case," Jet2 CE Steve Heapy said. Demand will return to pre-COVID levels despite rising environmental consciousness and "flight shaming," he said, referring to social pressure to avoid flying over emissions concerns. "Maybe people will give up red meat twice a week to have an annual holiday. It's all going to be about choices," he said.<br/>