Luton Airport owners rebrand to become Luton Rising

The owners of an airport are to operate under a new trading name, saying they are "not just about planes in the sky". London Luton Airport Ltd has become Luton Rising to avoid confusion with London Luton Airport Operations Ltd, which runs the airport. Most of the rebrand work has been done in-house, costing about GBP10,000, a spokeswoman said. Luton Rising chairwoman, Cllr Javeria Hussain, said: "We are more than an airport." Luton Council is the sole shareholder of Luton Rising, with the day-to-day running of the airport carried out by a separate private consortium. Earlier this year, the council's executive committee agreed to a loan totalling GBP119m - plus a contingency of GBP20m - to help the airport recover from the pandemic. The authority confirmed that this took the total current package of loans to GBP507m.<br/>