Joyce says Qantas will go to "war" with Bonza
Qantas boss Alan Joyce has said his airline is prepared to “defend our turf” and go to “war” against new market entrant Bonza. Joyce said while the airline would operate within the ACCC’s framework, it didn’t mean his business wouldn’t actively take on Australia’s newest airline. “This is the most competitive market in the world,” he said. Bonza broke cover earlier this month to reveal a plan to fly “point to point” leisure routes not serviced by Qantas, Virgin and Rex with a fleet of two to three new 737 MAXs. Joyce said, “I think the ACCC are one of the most effective competition authorities in the world. But at the same time, it doesn’t mean you can’t be competitive, of course you can. And are we going to be competitive, to defend our turf, as a war, and make sure that we offer the most competitive product and service and airfares? Of course, we are. I’m sure Bonza assumes that [given that] this is the most competitive market in the world.”<br/>
https://portal.staralliance.com/cms/news/hot-topics/2021-12-07/oneworld/joyce-says-qantas-will-go-to-war-with-bonza
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Joyce says Qantas will go to "war" with Bonza
Qantas boss Alan Joyce has said his airline is prepared to “defend our turf” and go to “war” against new market entrant Bonza. Joyce said while the airline would operate within the ACCC’s framework, it didn’t mean his business wouldn’t actively take on Australia’s newest airline. “This is the most competitive market in the world,” he said. Bonza broke cover earlier this month to reveal a plan to fly “point to point” leisure routes not serviced by Qantas, Virgin and Rex with a fleet of two to three new 737 MAXs. Joyce said, “I think the ACCC are one of the most effective competition authorities in the world. But at the same time, it doesn’t mean you can’t be competitive, of course you can. And are we going to be competitive, to defend our turf, as a war, and make sure that we offer the most competitive product and service and airfares? Of course, we are. I’m sure Bonza assumes that [given that] this is the most competitive market in the world.”<br/>