Southwest to introduce new fare category with perks customers will 'happily pay' for
Travelers who "wanna get away" will have a new option on Southwest next year. In a presentation to investors Wednesday, the airline announced that it will introduce a "new fare product" midway through 2022. The fares will appear in a fourth column alongside Southwest's current Wanna Get Away, Anytime and Business Select offerings. Details are still under wraps, but Southwest Executive Vice President and Chief Commercial Officer Andrew Watterson said it will be above the airline's lowest priced Wanna Get Away category and offer enhanced attributes "customers will happily pay a little bit more" for. He stressed that the new product will not take anything away from other fares but offer something more. It will be available across all channels for business or leisure. Southwest also announced a new co-brand loyalty agreement with Chase, which is expected to contribute to the airlines' profitability. Details were not revealed on that either. No new destinations were announced for next year. Watterson said Southwest was probably done with new airports for a while. Instead, the airline plans to focus on maturing the 18 new markets it has added since 2020 as well as its Hawaii service. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2021-12-09/unaligned/southwest-to-introduce-new-fare-category-with-perks-customers-will-happily-pay-for
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Southwest to introduce new fare category with perks customers will 'happily pay' for
Travelers who "wanna get away" will have a new option on Southwest next year. In a presentation to investors Wednesday, the airline announced that it will introduce a "new fare product" midway through 2022. The fares will appear in a fourth column alongside Southwest's current Wanna Get Away, Anytime and Business Select offerings. Details are still under wraps, but Southwest Executive Vice President and Chief Commercial Officer Andrew Watterson said it will be above the airline's lowest priced Wanna Get Away category and offer enhanced attributes "customers will happily pay a little bit more" for. He stressed that the new product will not take anything away from other fares but offer something more. It will be available across all channels for business or leisure. Southwest also announced a new co-brand loyalty agreement with Chase, which is expected to contribute to the airlines' profitability. Details were not revealed on that either. No new destinations were announced for next year. Watterson said Southwest was probably done with new airports for a while. Instead, the airline plans to focus on maturing the 18 new markets it has added since 2020 as well as its Hawaii service. <br/>
