Turkish Airlines Super Bowl ad connects with deep travel emotions

Turkish Airlines has advertised in the Super Bowl almost as many times (6) as Tom Brady has rings (7), and this Sunday’s Big Game spot about the connectivity of the airline’s route network, “making far feel close, bringing there to here,” is a standout winner. “Pangea,” the 30-second spot — with costs for these ads estimated in the $6-$7m range — will air in the second quarter in 136 countries. It’s part of a global advertising campaign that Turkish Airlines kicked off Thursday. The Turkish Airlines ad in Super Bowl LVI might be said to have two main characters in that actor Morgan Freeman is the sole narrator, but the visual effects, including computer-generated animated images of separated land masses and continents reuniting, reverting to their supposed supercontinent status during the Pangea era, should get equal billing. Story has more. <br/>