Qantas to sell controversial NFTs

Qantas is set to enter the controversial world of NFTs, which are a new form of collectable, digital art. The airline is currently asking users to register their interest ahead of a mid-year release. So-called non-fungible tokens are seen by some as an innovative way for artists to make money, but by others as a scam, because these can sell for millions, yet be easily replicated. Already, the move has received a mixed response on social media. NFTs can trace their history back to 2014, but gained notoriety after one piece of artwork, called Everydays – The First 5000 Days by American artist Mike Winkelmann sold for US$69 million at Christie’s in March 2021. Those who purchase NFTs are known as the legal owners and can sell and transfer the asset. However, many can be easily and effectively replicated, in much the same way as images on the internet can be copied and pasted. Qantas said on Monday it was “looking to the future” with a “next collection of memorabilia”. “Using blockchain technology, each piece of digital artwork will be one-of-a-kind allowing you to buy, own, collect and sell your unique tokens,” read the publicity website. “In a world-first, the initial buyer of a Qantas NFT will be able to earn Qantas Points, with more exciting future benefits for Qantas NFT holders underway.”<br/>