TAT teams up with Thai AirAsia in push for tours

The Tourism Authority of Thailand (TAT) aims to attract 1.75m tourists from short-haul markets this year as more countries reopen, and will partner with Thai AirAsia (TAA) to bring in at least 18,000 package tours over the next few months. Thanet Phetsuwan, TAT deputy governor of marketing for Asia and the South Pacific, said the authority has to actively promote tourism as airlines are resuming international flights, borders are being lifted, and people are learning to live with Covid-19. TAT wants 1.1m tourists from Southeast Asia to visit this year, given that they can now largely travel without restrictions, while cross-border tourism could get even easier. Thanet said TAT has partnered with TAA to boost international visitors by launching joint promotions in different countries to attract at least 18,000 inbound package tours between April and July. The goal is for Vietnam to account for 11,000 package tours, mainly from independent travellers and families with children, and 3,000 Singaporean tours, made up of millennials and young couples. Meanwhile, the campaign is also targeting the medical and wellness segments from Malaysia and Cambodia, which is expected to secure 1,000 package tours from each country. The goal for Australia is around 200,000 tourists, while for India it is 450,000.<br/>