Thailand: Tourism to get B100m 'booster shot'
The Tourism Authority of Thailand (TAT) has drawn up a budget of more than 100m baht to revive the battered travel sector, and will propose it to the Centre for Economic Situation Administration for approval. TAT governor Yuthasak Supasorn said the target for this year is 7-10m international tourists. That target will double to 20m, or 50% of 2019 levels, by next year, with the majority coming from the high-value segment, he said. In 2024, arrivals should increase to 25-30m, while total revenue fully recovers to 3t baht, according to TAT. "That budget for fiscal 2023, starting in October 2022, is aimed at luring at least 10m tourists this year," Yuthasak said. The budget will be allocated to a so-called "Tourism Booster Shot", such as increasing airline seat capacity to 50% of the pre-pandemic level. TAT overseas offices have been told to start discussions and jointly work with airlines to increase carrying capacity to the country, particularly via large-sized charter aircraft. Yuthasak said co-marketing campaigns will help raise load factors to 70-80%, which will entice more airline operators to join the campaigns. The agency is already talking to Thai Airways and conducting marketing surveys to launch chartered services with other airlines to support particular markets.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2022-06-10/star/thailand-tourism-to-get-b100m-booster-shot
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Thailand: Tourism to get B100m 'booster shot'
The Tourism Authority of Thailand (TAT) has drawn up a budget of more than 100m baht to revive the battered travel sector, and will propose it to the Centre for Economic Situation Administration for approval. TAT governor Yuthasak Supasorn said the target for this year is 7-10m international tourists. That target will double to 20m, or 50% of 2019 levels, by next year, with the majority coming from the high-value segment, he said. In 2024, arrivals should increase to 25-30m, while total revenue fully recovers to 3t baht, according to TAT. "That budget for fiscal 2023, starting in October 2022, is aimed at luring at least 10m tourists this year," Yuthasak said. The budget will be allocated to a so-called "Tourism Booster Shot", such as increasing airline seat capacity to 50% of the pre-pandemic level. TAT overseas offices have been told to start discussions and jointly work with airlines to increase carrying capacity to the country, particularly via large-sized charter aircraft. Yuthasak said co-marketing campaigns will help raise load factors to 70-80%, which will entice more airline operators to join the campaigns. The agency is already talking to Thai Airways and conducting marketing surveys to launch chartered services with other airlines to support particular markets.<br/>
