Brussels Airlines just unveiled the coolest airline safety video yet

Airline safety instruction videos (and in-person demonstrations) are extremely important. But, as Brussels Airlines is proving, they by no means have to be boring. On Monday, the airline unveiled its newest safety instruction video, and right off the bat, it's a total bop, thanks to the iconic Belgian band, Hooverphonic. "When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible," ​Alex Callier, member of Hooverphonic, shared in a statement. "But at the same time, I love that kind of challenge, and we went for it. I'm glad I persevered. After a few tries, we are now ready for take-off!" The result is a four-minute, ultra moody mashup between actual safety instructions and some of the vibiest visuals we've ever seen in the air, including an artistic homage to the Belgian surrealist painter Magritte. "The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines," ​Michel Moriaux, head of marketing for Brussels Airlines, added in the statement. "For years, we have tried to attract the attention of our passengers with humor and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today."<br/>
Travel & Leisure
https://sg.style.yahoo.com/brussels-airlines-just-unveiled-coolest-193024866.html
8/3/22
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