AirAsia boosts regional inbound tourism in Penang with new Bali route

Penang is set to receive more inbound travellers with the launch of AirAsia’s new direct route from Bali, scheduled to start on Oct 20 this year. State Tourism and Creative Economy committee chairman, Yeoh Soon Hin said he was confident that the route would be popular and provide numerous benefits to the local communities through the multiplier effect of tourism spending as well as employment opportunities. "This direct flight will also entice foreign travellers to come to Penang and this flight connectivity is advancing my vision towards establishing direct flights between Penang and Australia. "Studies have shown that Bali's leading international tourist arrivals are Australians, and since Penang is a growing business and tourism hub surrounded by beaches, this may also encourage airlines to explore the possibility of developing a new route between Penang and Australia,” he told reporters at the launch of the route by AirAsia here today. The twice-weekly flight would bring AirAsia Malaysia’s flight frequency in Penang to 156 flights per week.<br/>