unaligned

Brazil’s Azul eyes loyalty partnership to deepen Tties with JetBlue

Brazilian airline Azul could forge deeper ties with partner JetBlue Airways, CEO John Rodgerson hinted at Thursday. “We have opportunity to do other things with other airlines, more specifically JetBlue in Fort Lauderdale,” he said during Azul’s Q3 earnings call. The two airlines, both founded by entrepreneur David Neeleman, already cooperate. “Today, we have a codeshare, a large codeshare with them,” Azul Chief Revenue Officer Abhi Shah said. “Frequent flyer hopefully is on the table as well there. We have a good base of customers in South Florida. They obviously have a huge base of customers in South Florida. So that would be interesting as well. But we’re looking to evolve those conversations and strengthen our partnership.” Shah also mentioned JetBlue’s pending merger with Florida-based Spirit Airlines, which would make it an even more attractive partner. “We’re excited about what they can do with Spirit as well in the future.” Azul currently serves two cities in the US — Fort Lauderdale and Orlando. Both are major markets for JetBlue and Spirit. The current codeshare Shah mentioned covers more than 25 U.S. cities and another six in the Caribbean, including the recent addition of Nassau in the Bahamas. Codesharing makes it easier for travelers to book a connecting journey involving two different airlines. An example would be someone flying from Brazil to Fort Lauderdale on Azul, connecting to a JetBlue flight to say, Nassau. <br/>