Thai Airways launches new digital channels

Thai Airways has finally flown into 2022 and made it a smooth with the revamp and launch of three new digital channels. At the recent “Gateway To The Magical Journey”, held at The Peninsula<br/>Bangkok, three digital customer service channels namely, Sawasdee, Royal Orchid Holidays and Thai e-Library, were introduced with the aim of inspiring travellers, boosting the service competitive edge and increasing customer satisfaction. Dr Piyasvasti Amranand, chairman of the plan administrator of Thai Airways, said that the digital services would offer new technology that cater to the digital lifestyle and travel content, which is easy to access, comprehensive and inspirational to all travellers. Since the onset of the Covid-19 pandemic in 2020, various technologies have been developed and widely implemented to maximise comfort and convenience for users. This digital disruption prompted more and more people<br/>to use digital platforms, which allow for easier access to services and less physical contact. Seeing this potential and demand for digital growth, TG has developed the new platforms to offer convenience and cater to the increasing, sophisticated needs of modern travellers. The new digital features, which were first launched in October, are expected to boost competitive edge in service, generate more customer satisfaction and strengthen TG’s position as one of the region’s leading airlines.<br/>