JetBlue boasts 50% jump in TrueBlue loyalty enrollment in 2022

JetBlue Airways reported $2.4b worth of revenue during Q4 2022, its highest ever in a fourth quarter, which the New York-based carrier attributed in part to significant growth in its TrueBlue loyalty program. President and chief operating officer Joanna Geraghty said during JetBlue’s fourth-quarter earnings call on Thursday that TrueBlue recorded a 50 percent year-over-year increase in program enrollment in 2022, representing the most successful year in its history. Geraghty added that TrueBlue also registered a 40 percent year-over-year increase in co-branded signups. “(The loyalty program) continues to not only exceed our expectations, but also hit new records,” said CEO Robin Hayes. JetBlue also projects another major boost from True Blue, having announced last month it would make major upgrades to the program for the first time in a decade. The company said it would expand its elite Mosaic programs and create a level of mileage accumulation named tiles enabling customers to obtain perks before reaching mosaic levels of flying. TrueBlue was far from the only major area of growth for JetBlue in 2022. Geraghty credited a surge in passengers from its Northeast Alliance with American Airlines as a reason for its strong fourth quarter.<br/>