Chinese travel is set to return. The question is, when?

When the first Chinese tourists landed at Suvarnabhumi International Airport in Bangkok this month, they were greeted like celebrities with welcome banners, flowers, gifts, and a scrum of reporters and photographers. It was the moment that hotels, airlines, tour operators and government officials had long been waiting for — the reopening of China’s borders after nearly three years of pandemic restrictions that effectively cut the world off from Chinese travelers, once the largest source of global tourism revenue. “It is very exciting to visit warm beautiful places again,” said Hua Liu, 34, a graphic designer from Shanghai, who was among the first visitors to Thailand, where she took a two-week beach vacation late this month, as part of a Lunar New Year trip. “I will make up for the lost time,” she said in a telephone interview. Her plan: “Stay at nice hotels, book spa treatments, eat at fine restaurants and buy nice gifts for myself and my family.” Before the coronavirus pandemic paralyzed international travel in 2020, China sent more travelers overseas than any other market, with about 150m Chinese tourists spending $277b abroad in 2018, according to a study by the United Nations World Tourism Organization and the China Tourism Academy. That outflow halted in 2020 and in the last year, even as countries around the world eased travel restrictions, China maintained an international travel ban for its citizens as part of its “zero Covid” policy. But on Jan. 8, the Chinese government opened its borders, allowing foreign travelers to enter and Chinese residents to go overseas. Some in the travel industry were predicting a flood of international Chinese travelers after search interest for outbound flights from mainland China increased by 83% between Dec. 26 and Jan. 5, with international flight bookings up 59% in the same period, according to the Chinese online travel agency Ctrip. But while there has been a bump in tourism to nearby destinations, including Macau, Hong Kong, Thailand and Singapore, farther-flung destinations are still waiting. In addition to high levels of Covid cases within China, Chinese travelers face long delays in getting passports and visas, high prices for international flights and a lack of capacity, since many carriers cut flights during China’s long lockdown. As of Friday, the number of airline seats available on direct flights from China to Britain in January was at about 8% of those available in 2019, according to VisitBritain, the official tourist board. The first direct flight scheduled between China and Switzerland on Jan. 26 was canceled because of a lack of passengers. Story has more.<br/>
New York Times
https://www.nytimes.com/2023/01/29/travel/china-tourists.html?searchResultPosition=1
1/29/23