Lufthansa’s ‘green’ adverts banned in UK for misleading consumers
An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying. The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”. Lufthansa said the tag line was “open to interpretation” and consumers would not see it as an “absolute promise” relating to the environment or that its planes did not cause harm. It said the purpose of the poster campaign, which contained a link to its Make Change Fly environmental campaign website, was to address the need to reduce the impact of flying and making people aware of what Lufthansa is doing. An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying. The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”. Lufthansa said the tag line was “open to interpretation” and consumers would not see it as an “absolute promise” relating to the environment or that its planes did not cause harm. It said the purpose of the poster campaign, which contained a link to its Make Change Fly environmental campaign website, was to address the need to reduce the impact of flying and making people aware of what Lufthansa is doing.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2023-03-01/star/lufthansa2019s-2018green2019-adverts-banned-in-uk-for-misleading-consumers
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Lufthansa’s ‘green’ adverts banned in UK for misleading consumers
An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying. The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”. Lufthansa said the tag line was “open to interpretation” and consumers would not see it as an “absolute promise” relating to the environment or that its planes did not cause harm. It said the purpose of the poster campaign, which contained a link to its Make Change Fly environmental campaign website, was to address the need to reduce the impact of flying and making people aware of what Lufthansa is doing. An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying. The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”. Lufthansa said the tag line was “open to interpretation” and consumers would not see it as an “absolute promise” relating to the environment or that its planes did not cause harm. It said the purpose of the poster campaign, which contained a link to its Make Change Fly environmental campaign website, was to address the need to reduce the impact of flying and making people aware of what Lufthansa is doing.<br/>
