British Airways becomes first UK airline to launch visual guide to flying

British Airways has partnered with Learning Rose, which provides support tools for people with disabilities, in order to make travel easier for customers with autism. Endorsed by the National Autistic society, the guide is easy-to-use and can be downloaded from ba.com. Calum Laming, chief customer officer at British Airways said: “At British Airways we welcome more than half a million customers who require special assistance each year and we’re fully committed to making sure our service is accessible to all. “We’re always looking for ways to improve the experience for customers with visible and non-visible disabilities. Our partnership with Learning Rose is just one of the many initiatives we have in place to make flying as stress-free as possible and we’re looking forward to further strengthening and enhancing our partnership going forward.” Each section describes a different part of the flying experience by using icons and text to describe sights, sounds and smells passengers can expect. The partnership includes colleague training and support and colleague consultation sessions for the airline’s staff.<br/>