JetBlue adds incremental perks like early boarding and booze to keep travelers reaching for status

JetBlue Airways has unveiled new perks for less-frequent flyers who are striving for elite status, the latest carrier to rethink its loyalty program to reflect shifting travel habits. The new system establishes more incremental steps to earn perks, including the choice of early boarding (barring basic economy ticket holders), priority security screening, an alcoholic drink on board, or bonus frequent flyer points, every time a customer earns 10 so-called tiles. A customer earns one of those tiles for every $100 they spend on JetBlue and its travel booking platforms, or on flights operated by its partner in the Northeast U.S., American Airlines. Customers can also earn a tile by spending $1,000 on a JetBlue credit card. The changes are part of JetBlue’s larger overhaul of its TrueBlue program, which the carrier announced Wednesday.<br/>