Turkish Airlines prepares for second year as UEFA Champions League sponsor

With the 2023 UEFA Champions League final in the books, Turkish Airlines is readying its second year as the organization’s airline sponsor. One of its most significant partnerships yet, Turkish Airlines was named last year as the first airline sponsor for the UEFA Champions League in a two-year agreement. The cost of the sponsorship has not been disclosed. The first year was complete with the final that took place in Istanbul last weekend. The other 2023 season sponsors included Heineken, PlayStation, PepsiCo, Mastercard, FedEx, Just Eat Takeaway.com, and OPPO. Next year’s will take place at Wembley Stadium in London on June 1, 2024. Turkish Airlines has sponsored a number of sports tournaments and teams over the years — including in basketball, volleyball, tennis, golf, rugby, and equestrian — part of a marketing strategy that the company plans to continue as it seeks to raise brand awareness worldwide. “In today’s increasingly connected world, sports such as football are ever-popular, and well known teams do have fans worldwide regardless of distance, culture, and language,” said Rafet Fatih Özgür, senior vice president of communications for Turkish Airlines. “We have good numbers in Europe, but Champions League is not only [effective] in the Europe market. It’s also effective in other regions as well — in the Middle East and the U.S.” Over the past 10 years, the company has placed an emphasis on expanding awareness with the North American market in particular, he said. <br/>