Flair says it will save travellers C$300m in 2023

Flair Airlines says it will save Canadian travellers at least $300m in airfare in 2023, an outcome the low-cost carrier is calling the "Flair Effect.” In a press release Tuesday, Flair said it has saved travellers “millions” over the years with its competitively-priced fares. The airline said the "Flair Effect" measures the impact Flair has on air travel affordability for all Canadians. It measures the savings customers make on Flair's own flights as well as the impact Flair's presence has on the entire market as competitors attempt to match Flair. Flair says it saved Canadians more than $256m in airfares in 2022, and in 2023, Flair's forecast shows Canadians are expected to save more with an average saving of 34% per ticket. "From the start, Flair was designed to bring real change and true competition to the market by offering something unique, a purpose-built ULCC focused on making travel accessible to every Canadian," said Stephen Jones, Flair’s CEO. "Not only have we come in with game-changing fares, but we have also seen the positive impact that challenge created as other airlines attempt to make their tickets more competitive – all to the benefit of making life more affordable for the Canadian traveler." The airline says its fare data is based on a comparison of average Flair rates with average standard industry rates across overlapping Canadian markets while also factoring the "Flair effect" of lowered competitive rates where applicable. <br/>