Spun-out AnadoluJet to operate in its own right by summer 2024

Turkish Airlines will roll-out new brand positioning for its recently spun out low-cost operation AnadoluJet in the coming weeks and hopes to have the carrier operating in its own right before next summer. The airline launched the Ankara-based low-cost unit in 2008, initially focused on domestic services in the country and operating out of airports including Istanbul’s Sabiha Gokcen airport. AnadoluJet has since grown rapidly, launching international flights in 2020 and operating a fleet of 81 aircraft as of 30 June. Turkish Airlines earlier this month completed the creation of a wholly-owned subsidiary to run the low-cost operation. The airline’s Q2 results presentation references the AJet brand, which is also the name of the newly created subsidiary, and speaking on a results call on 10 August, Turkish Airlines CFO Murat Seker said new branding would be announced shortly. ”We recently completed the incorporation and in the coming weeks we are going to announce it’s new corporate identity and its new brand repositioning,” he said. ”In the next few weeks we are going to apply to the civil aviation authority for the respective permits,” he adds. “This is a very vast change. We are not establishing a low-cost carrier from scratch, we are trying to transform an existing body with about 80 aircraft and a significant amount of staff, to a new company. ”So there are a lot of technical details we are trying to solve. But our intention is … to have AnadoluJet operate on its own self before the summer of 2024.” <br/>