Egypt Air engages GSA to deepen market access, opens office in Kano

Egypt air has deepened its market access in the Nigerian market by engaging the services of a General Sales Agent (GSA) to drive its sales and marketing strategy. The airline partnered with Elite Tours, a renowned GSA firm with a track record in offering excellent airline sales and marketing in Nigeria; with its mother company, Master Travels, an Egypt-based Travel and Tourism Management Organisation. As part of its new marketing strategy, the airline also opened a new office in Kano to better reach out to its customers and offer excellent services. Speaking on the pedigree of the GSA, the Managing Director of Elite Tours, Mohamed Said declared that, “The company has a strong history in Egypt. We are one of the top tour operators in Cairo, with a mother company in Egypt known as Master Travels.” The General Manager of the GSA in Nigeria, Muharram Abdelrahman said, “This is a significant milestone in the history of EGYPTAIR in Nigeria since the airline started operations in Nigeria more than 45 years ago. During this time EGYPTAIR used to carry out its business in Nigeria by itself through its offices in Lagos, Kano and Abuja. In order to get more quality service, the airline took a decision to have a GSA in Kano and Lagos in order to satisfy the customer needs and to be closer to the customers."<br/>