Air India releases inflight safety video incorporating Indian folk dance Forms

Air India this week released its new inflight safety video, designed to keep passengers engaged by showcasing many of India’s classical dances and art forms while providing essential safety information. Dances have served as a form of storytelling in the past, and these Indian classical dances showcase the same storytelling ability. The video features eight different Indian dance forms from across the country: Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha. Campbell Wilson, CEO and Managing Director of Air India, spoke about the video: “As a flagbearer of the country and a longstanding patron of Indian art and culture, Air India is delighted to present a work of art that is designed to deliver essential safety instructions while showcasing India’s rich cultural diversity to travelers around the world. Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to India from the moment they step onboard.” Each dance is choreographed to a specific safety instruction. Bharatnatyam is used to depict the seatbelt safety and cabin baggage instructions. It is followed by Kathakali and Mohiniyattam, which express the prohibition of smoking and the use of electronic devices onboard.<br/>