Revenge travel is coming to an end in the US as price becomes a priority
Travellers who sought vengeance after the pandemic halted plans for nearly two years have already rescheduled and gone on those trips, but now are looking to venture out to their next destination, according to travel experts. After two years of travellers making up for lost time during the pandemic, leisure travel in the United States has finally reached a “new normal” and travellers are looking to head to new places. The days of revenge travel, or travelling because lockdowns and pandemic restrictions cancelled plans back in 2020, are over – at least that’s what travel experts say. In turn, travellers in the US will see airfares that look similar or even less than what they paid in 2019. Workplace flexibility enables leisure travel, thus decreasing revenge travel and the ongoing pent-up demand. He said there’s still a high desire to head out and experience a new place, said Matt Soderberg, US airline practice leader at Deloitte. “It’s not just, ‘Hey, I want to go book a trip to a hotel’,” he said. “They’re also looking for excursions and experiences while on that trip.” In 2021, half of summer travellers were looking to “escape after lockdowns”, according to Deloitte’s latest travel industry outlook. That continued into 2022 and early 2023, but declined by the 2023 holiday season, as 11% of people said they were making up trips.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2024-03-25/general/revenge-travel-is-coming-to-an-end-in-the-us-as-price-becomes-a-priority
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Revenge travel is coming to an end in the US as price becomes a priority
Travellers who sought vengeance after the pandemic halted plans for nearly two years have already rescheduled and gone on those trips, but now are looking to venture out to their next destination, according to travel experts. After two years of travellers making up for lost time during the pandemic, leisure travel in the United States has finally reached a “new normal” and travellers are looking to head to new places. The days of revenge travel, or travelling because lockdowns and pandemic restrictions cancelled plans back in 2020, are over – at least that’s what travel experts say. In turn, travellers in the US will see airfares that look similar or even less than what they paid in 2019. Workplace flexibility enables leisure travel, thus decreasing revenge travel and the ongoing pent-up demand. He said there’s still a high desire to head out and experience a new place, said Matt Soderberg, US airline practice leader at Deloitte. “It’s not just, ‘Hey, I want to go book a trip to a hotel’,” he said. “They’re also looking for excursions and experiences while on that trip.” In 2021, half of summer travellers were looking to “escape after lockdowns”, according to Deloitte’s latest travel industry outlook. That continued into 2022 and early 2023, but declined by the 2023 holiday season, as 11% of people said they were making up trips.<br/>