Air Canada, Jane Goodall partner to raise awareness of illegal wildlife trafficking

Building on its long-standing partnership with Dr. Jane Goodall, Air Canada is launching a new initiative to spotlight illegal wildlife trade (IWT) and its impact on global biodiversity. In collaboration with The Jane Goodall Institute of Canada (JGIC), the educational campaign will showcase animals endangered from IWT on the airline’s in-flight entertainment welcome screens, social media and more during Earth Month, along with a special message from Dr. Jane Goodall. “Air Canada plays an important role in protecting biodiversity around the world and I’ve been proud to see Air Canada team up with The Jane Goodall Institute of Canada to bring more awareness to this issue. Their significant commitment to not only fighting the illegal wildlife trade through their policies and procedures, but using their platform to educate on this very important issue is commendable,” said Goodall. “At Air Canada, our belief is while much of what we do to reduce our environmental footprint is about leaving less, we also need to do more to improve sustainability of the planet. As a global airline, we can use our platform to bring more awareness to the illegal wildlife trade and how that affects overall biodiversity. To further support this important work, we’re pleased to match all Aeroplan points donated to The Jane Goodall Institute of Canada. We are also honoured to celebrate Dr. Goodall’s 90th year through supporting her birthday tour across Canada to inspire the next generation of conservationists,” said Valerie Durand, Head of Investor Relations and Corporate Sustainability at Air Canada. Air Canada actively participates in the IWT fight with a zero-tolerance policy on carrying banned species, hunting trophies or products associated with illegal wildlife activities. <br/>