Qatar Airways to showcase digital cabin crew at ATM

Qatar Airways will participate in the Arabian Travel Market (ATM) Dubai, offering visitors the chance to meet and engage with its world-leading AI-powered digital human cabin crew, Sama 2.0, from May 6-9, 2024. Aligning with ATM’s 31st edition theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the national carrier of Qatar will invite industry experts and travel partners from across the Gulf region and beyond to engage with Sama 2.0 – the second generation of the world’s first AI-powered digital crew. By answering questions in real time, Sama 2.0 aims to be the future of exceptional service and hospitality in the travel and tourism industry, assisting travellers in designing curated travel experiences, and empowering them to find answers related to Qatar Airways FAQs, destinations, support tips and more. To ensure seamless interaction with Sama, customers and passengers can easily chat with her through QVerse, Qatar Airways’ immersive digital platform, or conveniently via the Qatar Airways app. Qatar Airways will also unveil its brand-new exhibition pavilion at Hall no. 2 ME1450 during the four-day event, which is the premier international travel and tourism event in the Middle East, attracting both inbound and outbound tourism professionals.<br/>