Lufthansa aims to tap premium demand from Korean travelers

South Korea, with its many premium customers, is an important market for Lufthansa Group, according to the group’s CEO Carsten Spohr. “Our flights from Korea have increased by 31% and seat capacity by 20% in 2024 compared to the previous year,” the head of the German flagship carrier said during a press conference in Seoul last week. “We are aiming to continue this growth momentum in Korea.” Spohr, who has led Lufthansa Group since 2014, visited Korea on June 5th, 2024, to attend Lufthansa Group‘s Asia regional management meeting. “We prioritized visiting Korea over Japan and China after the Covid-19 pandemic,” he said. Lufthansa Group’s subsidiaries include Deutsche Lufthansa AG, Austrian Airlines AG, Swiss International Air Lines AG, Eurowings GmbH, and Brussels Airlines NV. Its Swiss International Air Lines resumed its Incheon-Zurich route for the first time in 27 years in May 2024. “We see tremendous potential in the Korean market and are excited to offer Swiss International’s premium experience to Korean customers,” he said. “Our flights to Zurich are packed with Korean travelers, which indicates high consumer demand.”<br/>