Turkish Airlines celebrates reaching 20m frequent flyers

The airline that famously flies flies to more countries than any other has announced a significant milestone. The Turkish Airlines Miles&Smiles loyalty program has officially reached 20m users. The airline's frequent program is now 35 years old, having launched in 1989. The offering was rebranded to the current Miles&Smiles name in 2000, eight years before the carrier joined the Star Alliance. The program is now widely known for the benefits it offers members, including free WiFi on flights and reasonable award redemption opportunities on Turkish Airlines and Star Alliance member flights. Points can also be across a wide range of partners (Miles&Smiles has partnerships with over 300 brands globally, including Booking.com, Marriot, Enterprise, Apple, Ikea, Sephora, and Ticketmaster) or on additional charges, including cabin upgrades, extra baggage, and seat selections. According to the airline, Miles&Smiles has issued over 20m award tickets since its inception. In a statement celebrating the news, Turkish Airlines Chairman of the Board and the Executive Committee Ahmet Bolat expressed their excitement for the program to reach this level of membership: "Our passengers are at the heart of everything we do. Reaching 20m members is a momentous milestone, reflecting not only our commitment to being a dynamic and authentic lifestyle brand but also the trust and loyalty our members have shown us over the years. We will continue enhancing our guests’ travel experience, and as we celebrate this achievement, we look forward to introducing even more innovative features and rewards to the Miles&Smiles programme in the future."<br/>