Star Alliance member airlines create compelling loyalty offer for frequent flyers in Scandinavia (media release)

Star Alliance, the world’s leading global airline alliance, announced today that select member airlines offer a frequent flyer programme “status match/challenge” in Scandinavia. Members of SAS EuroBonus who hold eligible frequent flyer status can request the equivalent status in a frequent flyer programme of any of the participating Star Alliance member airlines. The offer is compelling for customers in Northern Europe who seek seamless connectivity and unmatched loyalty benefits offered by Star Alliance. Member airlines of Star Alliance operate more than 3,650 flights per month to Scandinavia from 26 hubs worldwide, offering customers connections to more than 1,070 international destinations — the most by any airline alliance. The airlines participating in the status match/challenge campaign include Air Canada, Air China, Air India, Ethiopian Airlines, Lufthansa Group airlines, South African Airways, TAP Air Portugal, THAI, Turkish Airlines, and United. Status can be matched across equivalent gold and silver tiers, as applicable. Inviting travellers who value unparalleled global connectivity to choose the world's largest airline alliance, Renato Ramos, Vice President Strategy said: "Global travellers today seek unmatched network, access to more lounges, and benefits at more airports. With its 25 world-class member airlines, only Star Alliance is best positioned to deliver these advantages to frequent flyers in the Nordic countries." Release has more.<br/>