SAS to reintroduce European business-class product

Scandinavian carrier SAS will reintroduce a business-class product on its European short-haul fleet as it seeks alignment with its new SkyTeam partners. SAS CCO Paul Verhagen made the announcement during a panel discussion on 17 September at an event to mark the airline joining the alliance at the beginning of the month. “Come summer 2025 we will be reintroducing a European business class,” Verhagen states, clarifying that the product will be offered on all European short-haul flights, including intra-Scandinavia services. “As you start to align with your new friends and as you have more and more connecting passengers on to your growing intercontinental network… we have to align more and more also our cabin configuration,” he says. Verhagen describes SAS’s current short-haul cabin configuration as featuring an economy offering – known as SAS Go – and a premium offering – known as SAS Plus – “which is definitely not an economy cabin but in all honesty cannot be called a classical business cabin either”. That latter product will be dropped on the European short-haul network, he explains. “Where today you have the Plus cabin, we will have a cabin that is separated by a divider where the middle seat is blocked, guaranteed, where the catering, where the food and beverage offering is up from where it is today, and of course all the ground services that come with that,” Verhagen says. Those ground services will include fast-track security, lounge access and priority boarding, he states.<br/>