How Avianca’s LifeMiles frequent flyer program is winning over US travelers

Frequent flyers in the United States have access to over 60 airline loyalty programs with which to earn points and miles. While many people choose a domestic carrier from each major airline alliance, savvy travelers have often looked further afield to find a carrier in their preferred alliance that offers additional earning and redemption opportunities. One of the international programs our readers frequently cite as offering exceptional value in the Star Alliance is avianca's lifemiles loyalty program. The Colombian flag carrier avianca is the world's second oldest airline and one of just five that has been operating for over 100 years. The carrier was named the most punctual airline in the world for 2023, and its lifemiles program is often recognized as a leader in the loyalty space. This past month alone, it nabbed an award for Best Customer Service at the prestigious Frequent Traveler Awards 2024, and was named the best Frequent Flyer Program in Latin America by point.me.Simple Flying recently sat down with Valeria Yglesias, CCO at lifemiles, to find out what goes into a winning program and how US travelers can use it to receive the most value for their miles. The program has gained over 13m members in the 15 years since launching and has recently expanded its US offerings to encourage travelers to look for new ways to earn and redeem miles in the Star Alliance. Story has more.<br/>