How SAS is capitalizing on its SkyTeam Alliance membership with new links to the US and a Copenhagen hub

SAS is undergoing a transformation as it transitions into the SkyTeam Alliance and repositions itself at home and abroad. Simple Flying recently sat down with the company's CCO, Paul Verhagen, to learn more about the airline's US expansion, new partnerships, and Copenhagen Hub. SAS was the first European Airline to serve Seattle-Tacoma International Airport (SEA) in 1966 and will return to the Pacific Northwest Airport next summer. The link is set to capitalize on the airport's status as a hub for fellow SkyTeam member Delta Air Lines, which recently launched a codeshare with the Scandinavian flag carrier. When the Airbus A350 flights launch on May 21st, they will mark the carrier's 11th destination in North America. The reintroduction of Seattle-Tacoma follows the launch of flights from Copenhagen to Atlanta, which has already seen bookings representing load factors of over 90%. Naturally, the route serves to connect passengers from Delta's busiest hub in the US to almost 40 European cities via Copenhagen, including key destinations such as Berlin, Helsinki, Milan, and Zurich. SAS has long served as the flag carrier for the countries of Norway, Denmark, and Sweden. However, following the completion of its successful restructuring process, the Danish State is the only country that remains a principal owner, alongside private investors Castlelake, Lind Invest, and Air France-KLM. Story has more.<br/>