Star Alliance names new execs to improve travel and digital services

Star Alliance, the global leader in airline alliances, has announced key management appointments to improve its customer experience, digital services, and overall strategic direction. The focus of these appointments is to deliver a seamless and enhanced experience for passengers using the extensive Star Alliance network, which serves millions of travelers worldwide. Ambar Franco has been named Vice President, Customer Experience, tasked with overseeing the entire customer journey. Her role includes streamlining the booking process, ensuring smooth experiences at airports, and improving transitions between member airlines. Additionally, Franco will focus on fostering customer loyalty post-travel. Her previous work at the Mandarin Oriental Hotel Group has equipped her with extensive expertise in delivering exceptional customer experiences, making her a perfect fit for this role.<br/>