Tourism Authority of Thailand and EVA Air renew strategic partnership

The Tourism Authority of Thailand and EVA Air have renewed their strategic partnership with a four-year Letter of Intent to further boost tourism to Thailand from key international markets. The signing ceremony, held today in Bangkok, was attended by Thapanee Kiatphaibool, TAT Governor, and Albert Liao, Executive Vice President of EVA Air, along with senior executives from both organisations. The LOI was signed by Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, and Tang Tseng, Vice President of EVA Air. Thapanee said “Our collaboration with EVA Air has delivered exceptional results, showcasing Thailand’s unique culture and warm hospitality. This renewed alliance will inspire more travellers and reinforce Thailand’s position as a must-visit destination.” The renewed partnership focuses on joint marketing campaigns, familiarisation trips for media and travel agents, attractive travel deals with tour operators, and participation in tradeshows and roadshows to maximise visibility. These efforts build on past collaborative initiatives, such as the 2023 tram campaign in Amsterdam promoting Thailand and EVA Air’s Bangkok-Amsterdam flights, which ran in September 2024 and reached 21m impressions. Other successful activities include Thai tourism promotions at the 2024 BOOKIZCON in South Korea and a networking event in Sendai, Japan, involving 11 tourism partners.<br/>